{"product_id":"east-commerce-china-e-commerce-and-the-internet-of-things-9781119230885","title":"East-Commerce: China E-Commerce and the Internet of Things","description":"\u003cp\u003e • Author(s): Marco Gervasi\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Finance - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA New E-Commerce Model is Coming from the East\u003cb\u003e—\u003c\/b\u003eit is More Advanced and it is Spreading Worldwide\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eChina is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade.\u003c\/p\u003e \u003cp\u003eFeaturing hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEast-Commerce\u003c\/i\u003e enables you to:\u003c\/p\u003e  *Understand how China's e-commerce explosion began and where it is heading *See where China is shaping investments and innovation all over the globe *Examine why China's model is better suited for developing economies *Go in-depth into how and where others are finding opportunity and success  \u003cp\u003eThe new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China's online market operates gives you the edge when building a global strategy.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eEast-Commerce\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"I have never read such a penetrating exploration of China's e-commerce scene. Not only does it cover the unique characteristics of China's e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping.\"\u003cbr\u003e\u003cb\u003e—\u003c\/b\u003e\u003cb\u003eTOM DOCTOROFF, CEO, J Walter Thomson Asia, author of \u003ci\u003eBillions\u003c\/i\u003e and \u003ci\u003eWhat Chinese Want\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"As China now becomes the world's largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China.\" \u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eAMY LO,\u003c\/b\u003e \u003cb\u003eGroup Managing Director and Chief Executive, UBS Hong Kong\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia's emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I've seen.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003ePORTER ERISMAN,\u003c\/b\u003e \u003cb\u003eformer VP, Alibaba; author, \u003ci\u003eAlibaba's World\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors\u003cb\u003e\"\u003c\/b\u003ea must read.\"\u003cbr\u003e\u003cb\u003e—\u003c\/b\u003e\u003cb\u003eJOHN LINDFORS, Managing Partner and Director, DST Investment Management, former Partner Goldman Sachs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eCHANDOS QUILL, VP Global Data Solutions, Merkle Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East-Commerce gives an insider's perspective on what it's like to operate in the biggest e-commerce market in the world\u003cb\u003e\"\u003c\/b\u003eeach one of my team members has this book on their desk.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eBRUNO FELTRACCO, VP and Managing Director, The North Face Asia Pacific\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the 'East-Commerce' model.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eMICHAEL INJAYCHOCK, Sr. Director, Touchpoint Optimization, Eli Lilly and Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eRICHARD RUSSELL, Director Media Strategy, Deckers Outdoor Corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Digital disruption is taking place with incredible speed and intensity in China and with it, tremendous innovation and entrepreneurship. Marco Gervasi has chronicled this development with first-hand knowledge and experience in this book. I recommend it to those who care about what is truly changing China and therefore, the world.\"\u003cbr\u003e\u003cb\u003e—\u003c\/b\u003e\u003cb\u003eEDWARD TSE, author, \u003ci\u003eChina's Disruptors\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201353212055,"sku":"9781119230885","price":1712.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119230885.webp?v=1769207753","url":"https:\/\/atlanticbooks.com\/products\/east-commerce-china-e-commerce-and-the-internet-of-things-9781119230885","provider":"Atlantic Books","version":"1.0","type":"link"}