{"product_id":"eating-the-big-fish-how-challenger-brands-can-compete-against-brand-leaders-9780470238271","title":"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders","description":"\u003cp\u003e • Author(s): Adam Morgan\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\u003c\/p\u003e \u003cp\u003eIt contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45032916746391,"sku":"9780470238271","price":2275.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470238271.webp?v=1769208731","url":"https:\/\/atlanticbooks.com\/products\/eating-the-big-fish-how-challenger-brands-can-compete-against-brand-leaders-9780470238271","provider":"Atlantic Books","version":"1.0","type":"link"}