{"product_id":"eboot-camp-proven-internet-marketing-techniques-to-grow-your-business-9780470411599","title":"eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business","description":"\u003cp\u003e • Author(s): Corey Perlman\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201407312023,"sku":"9780470411599","price":1284.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470411599.webp?v=1767667906","url":"https:\/\/atlanticbooks.com\/products\/eboot-camp-proven-internet-marketing-techniques-to-grow-your-business-9780470411599","provider":"Atlantic Books","version":"1.0","type":"link"}