{"product_id":"ecofusion-marketing-strategies-for-industry-4-0-sustainability-9781041228332","title":"Ecofusion Marketing: Strategies for Industry 4.0 Sustainability","description":"\u003cp\u003e • Author(s): Udit Chawla | Dominic Appiah | Subrata Chattopadhyay\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how businesses can harness the power of Industry 4.0 technologies--AI, IoT, blockchain, and big data--to develop sustainable marketing strategies.\u003c\/p\u003e\u003cp\u003eThis practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth and market expansion. Using real-world case studies and future-forward trends, the book shows how businesses can lead in both innovation and sustainability. Perfect for marketers, entrepreneurs, and business leaders, \u003ci\u003eEcoFusion Marketing\u003c\/i\u003e offers the tools to create resilient, green brands that thrive in the evolving marketplace and contribute to a sustainable future.\u003c\/p\u003e\u003cp\u003ePart of the Contemporary Management Practices series, this book will be of interest to students and researchers of marketing, marketing communication, consumer behaviour, marketing management as well as professionals seeking to improve the competitive advantage of their organisations.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47773311402135,"sku":"9781041228332","price":13361.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041228332.webp?v=1777978750","url":"https:\/\/atlanticbooks.com\/products\/ecofusion-marketing-strategies-for-industry-4-0-sustainability-9781041228332","provider":"Atlantic Books","version":"1.0","type":"link"}