{"product_id":"ecofusion-marketing-strategies-for-industry-4-0-sustainability-9781041380795","title":"Ecofusion Marketing: Strategies For Industry 4.0 Sustainability","description":"\u003cp\u003e • Author(s): Udit Chawla\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge India\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThis book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies. This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly practices into digital transformation initiatives, enabling brands to significantly reduce their environmental carbon footprint while simultaneously accelerating profitable growth and market expansion. Using real-world case studies and future-forward trends, the book shows how businesses can lead in both innovation and sustainability. Perfect for marketers, entrepreneurs, and business leaders, EcoFusion Marketing offers the tools to create resilient, green brands that thrive in the evolving marketplace and contribute to a sustainable future.\u003c\/span\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":47869717315735,"sku":"9781041380795","price":907.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041380795.webp?v=1780740497","url":"https:\/\/atlanticbooks.com\/products\/ecofusion-marketing-strategies-for-industry-4-0-sustainability-9781041380795","provider":"Atlantic Books","version":"1.0","type":"link"}