{"product_id":"effective-seo-and-content-marketing-your-ultimate-free-traffic-guide-9781119628859","title":"Effective Seo and Content Marketing: Your Ultimate Free Traffic Guide","description":"\u003cp\u003e • Author(s): Nicolaos Papagiannis\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"A great and detailed guide for marketers who are looking to improve organic traffic, it also addresses the characteristics brands must have to effectively leverage both SEO and content.\" \u003cb\u003e--Christian Dodd, Global Mobile Experience Owner, Ford Motor Company\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"This book is a tremendous resource for brands, marketers and business leaders looking to maximize free traffic and marketing ROI, and it positions brands to take advantage of key opportunities in the organic marketing space.\"\u003cbr\u003e \u003cb\u003e--Max Cheprasov, Chief Automation Officer, Dentsu\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCREATE CONTENT STRATEGIES AND CONSUMER EXPERIENCES THAT FOLLOW THE LATEST BEST PRACTICES\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIt's time to reimagine your Search Engine Optimization (SEO) strategy. SEO is no longer just about maximizing the number of Google hits your website gets. How can you drive organic (free) traffic to your website on alternative search platforms like Amazon and YouTube? How can you get creative with your marketing content to ensure that every dollar you spend is maximally effective? Effective SEO and Content Marketing has the answers to these questions and more, direct from one of today's leading brand marketing thought leaders. \u003c\/p\u003e\u003cp\u003eBrands often underutilize SEO and content marketing, missing out on powerful brand awareness and conversion tools. Author Nicholas Papagiannis has helped top brands engage customers with creative content ideas and next-generation SEO best practices that are proven to get results. From the basic pillars of good SEO through advanced, future-proof strategies and case examples, this book is your one-stop guide to moving beyond outmoded, traditional practices. \u003c\/p\u003e\u003cp\u003eIn addition to learning the most effective processes to structure your SEO, you will have access to bonus worksheets, checklists, quizzes, and expert interviews. This book will help you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eUnderstand what constitutes good SEO and how to work with algorithms, and what you need in place to maximize free traffic levels \u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eThink beyond traditional search engines to drive organic traffic though YouTube, \u003c\/b\u003e Amazon, App Store, Podcasts and more\u003c\/li\u003e \u003cli\u003e\u003cb\u003eOptimize your organic marketing to deliver the best possible ROI and marketing spend\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eImprove results by implementing the latest SEO and content strategies and processes\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eOptimization strategies for both global businesses and local, small businesses\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eCalculate ROI for content and SEO initiatives, build data-driven content, formalize personas and purchase journeys\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHow to build an optimization path and programs that drive results and manage risks\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eSteer creative campaigns, build new brands through organic marketing, work with social media influencers, and more\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45114164314263,"sku":"9781119628859","price":2823.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119628859.webp?v=1769206271","url":"https:\/\/atlanticbooks.com\/products\/effective-seo-and-content-marketing-your-ultimate-free-traffic-guide-9781119628859","provider":"Atlantic Books","version":"1.0","type":"link"}