{"product_id":"effectual-entrepreneurship-9781032427300","title":"Effectual Entrepreneurship","description":"\u003cp\u003e • Author(s): Saras Sarasvathy | Glen B. Wheatley\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance. \u003c\/p\u003e\u003cp\u003eWhat you will discover in this book is that there is a science to entrepreneurship--a shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic \u003ci\u003eeffectuation\u003c\/i\u003e--which means working with things already within your control to co-create valuable new futures with people who want to work with you.\u003c\/p\u003e\u003cp\u003eAt the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStart with your means\u003c\/li\u003e \u003cli\u003eSet affordable loss\u003c\/li\u003e \u003cli\u003eForm partnerships\u003c\/li\u003e \u003cli\u003eLeverage contingencies\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eIn this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.\u003c\/p\u003e\u003cp\u003ePresented in the concise, modular, graphical form made popular in previous editions, \u003ci\u003eEffectual Entrepreneurship \u003c\/i\u003eis perfect both for those seeking to become entrepreneurs, and those already in the thick of things!\u003c\/p\u003e\u003cp\u003eA wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46930979782807,"sku":"9781032427300","price":13114.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032427300.webp?v=1771610226","url":"https:\/\/atlanticbooks.com\/products\/effectual-entrepreneurship-9781032427300","provider":"Atlantic Books","version":"1.0","type":"link"}