{"product_id":"electronic-commerce-9781285425436","title":"Electronic Commerce","description":"\u003cp\u003e • Author(s): Gary (California State University Monterey Bay) Schneider\u003cbr\u003e • Publisher: Cengage Learning, Inc\u003cbr\u003e • Publisher Imprint: Cengage Learning, Inc\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, \"Business Case Approaches\" and \"Learning From Failure\" boxes highlight the experiences of actual companies to illustrate real-world practice in action.\u003c\/p\u003e","brand":"Cengage Learning, Inc","offers":[{"title":"Paperback","offer_id":45048547967127,"sku":"9781285425436","price":7798.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781285425436.webp?v=1769222909","url":"https:\/\/atlanticbooks.com\/products\/electronic-commerce-9781285425436","provider":"Atlantic Books","version":"1.0","type":"link"}