{"product_id":"electronic-commerce-9781305867819","title":"Electronic Commerce","description":"\u003cp\u003e • Author(s): Gary Schneider\u003cbr\u003e • Publisher: Cengage Learning\u003cbr\u003e • Publisher Imprint: Cengage Learning\u003cbr\u003e • BISAC: Project Management\u003c\/p\u003e\u003cp\u003eExamine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing \"Learning From Failure\" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46503610220695,"sku":"9781305867819","price":9974.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781305867819.webp?v=1769189346","url":"https:\/\/atlanticbooks.com\/products\/electronic-commerce-9781305867819","provider":"Atlantic Books","version":"1.0","type":"link"}