{"product_id":"electronic-commerce-b2c-strategies-and-models-9780471487050","title":"Electronic Commerce: B2c Strategies and Models","description":"\u003cp\u003e • Author(s): Steve Elliott\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: E-Commerce - General (see also Computers - Electronic Commer\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201514037399,"sku":"9780471487050","price":8561.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471487050.webp?v=1767307405","url":"https:\/\/atlanticbooks.com\/products\/electronic-commerce-b2c-strategies-and-models-9780471487050","provider":"Atlantic Books","version":"1.0","type":"link"}