{"product_id":"electronic-commerce-fundamentals-applications-9780471493037","title":"Electronic Commerce: Fundamentals \u0026 Applications","description":"\u003cp\u003e • Author(s): Henry Chan\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Electronic Commerce (see also headings under Business \u0026amp; Econ\u003c\/p\u003e\u003cp\u003eA comprehensive introduction to the underlying technologies of e-commerce\u003cbr\u003e This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201602510999,"sku":"9780471493037","price":7322.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471493037.webp?v=1767307441","url":"https:\/\/atlanticbooks.com\/products\/electronic-commerce-fundamentals-applications-9780471493037","provider":"Atlantic Books","version":"1.0","type":"link"}