{"product_id":"electronic-commerce-the-strategic-perspective-9781616100292","title":"Electronic Commerce: The Strategic Perspective","description":"\u003cp\u003e • Author(s): Richard T. Watson\u003cbr\u003e • Publisher: Orange Grove Text Plus\u003cbr\u003e • Publisher Imprint: Orange Grove Text Plus\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003eThis textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion \u0026amp; purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.\u003c\/p\u003e","brand":"Orange Grove Text Plus","offers":[{"title":"Paperback","offer_id":47584186859671,"sku":"9781616100292","price":3452.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781616100292.webp?v=1774954708","url":"https:\/\/atlanticbooks.com\/products\/electronic-commerce-the-strategic-perspective-9781616100292","provider":"Atlantic Books","version":"1.0","type":"link"}