{"product_id":"email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-9780470122457","title":"Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level","description":"\u003cp\u003e • Author(s): Chris Baggott\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMarketers, it's time to let go. Say goodbye to short-term customer relationships, intangibles, and opinions. You can't trust your gut or rely on intuition anymore. The new era of marketing is here; and it's based on data, analysis, and what people actually do rather than what they say. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eEmail Marketing by the Numbers\u003c\/i\u003e applies such modern marketing principles to the world's greatest marketing tool--permission email. Email marketing expert Chris Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals. \u003c\/p\u003e\u003cp\u003eAre you ready to create better relationships with your customers and prospects? Are you ready to take advantage of email's affordability, interactivity, and targeting capabilities? Whether you work for a mom-and-pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level. Baggott explains how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSpeak to your audience as individuals\u003c\/li\u003e \u003cli\u003eSpark and maintain subscriber engagement\u003c\/li\u003e \u003cli\u003eBuild a database of quality addresses\u003c\/li\u003e \u003cli\u003eSegment an audience based on data\u003c\/li\u003e \u003cli\u003eFind and create relevant content\u003c\/li\u003e \u003cli\u003eCombine email with viral and word-of-mouth marketing strategies\u003c\/li\u003e \u003cli\u003eUse surveys, forms, and other feedback tools\u003c\/li\u003e \u003cli\u003eKeep your email program legitimate and spam-free\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith case studies, proven tactics, and additional secrets from more than twenty professional marketers from around the world, \u003ci\u003eEmail Marketing by the Numbers\u003c\/i\u003e is the perfect marketing guide for any organization.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114195902615,"sku":"9780470122457","price":1589.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470122457.webp?v=1769206273","url":"https:\/\/atlanticbooks.com\/products\/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-9780470122457","provider":"Atlantic Books","version":"1.0","type":"link"}