{"product_id":"embedded-entrepreneurship-market-culture-and-micro-business-in-insular-southeast-asia-9789004250284","title":"Embedded Entrepreneurship: Market, Culture, and Micro-Business in Insular Southeast Asia","description":"\u003cp\u003e • Author(s): Eldar Bråten\u003cbr\u003e • Publisher: Brill\u003cbr\u003e • Publisher Imprint: Brill\u003cbr\u003e • BISAC: Industries - General\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEmbedded Entrepreneurship\u003c\/i\u003e examines the importance of cultural meaning in the creation and utilization of economic value. Based on case-studies from Thailand, Malaysia, Singapore and Indonesia, the authors demonstrate that micro-scale entrepreneurship is intertwined with prevailing conceptions, moralities and habituations in the entrepreneurs' social milieu. More specifically, the volume argues that meaning-making is integral to economic opportunity; that economic actors' market agency is shaped by cultural experiences; that entrepreneurs' prototypical \"individualism\" is socially contingent; and that cultural meanings channel economic value among economic and social domains. Addressing core questions about \"embedding\", the authors suggest theoretical convergences between economic anthropology and economic sociology.\u003cbr\u003eContributors include: Signe Howell, Ingrid Rudie, Leif Manger, Olaf H. Smedal, Frode F. Jacobsen, Kristianne Ervik, Anette Fagertun, Lars Gjelstad, Nils Hidle, Anja Lillegraven, Solgunn Olsen and Ingvild Solvang.\u003c\/p\u003e","brand":"Brill","offers":[{"title":"Paperback","offer_id":47890868404375,"sku":"9789004250284","price":15131.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789004250284.webp?v=1781181655","url":"https:\/\/atlanticbooks.com\/products\/embedded-entrepreneurship-market-culture-and-micro-business-in-insular-southeast-asia-9789004250284","provider":"Atlantic Books","version":"1.0","type":"link"}