{"product_id":"emotion-and-reason-in-consumer-behavior-9780750679763","title":"Emotion and Reason in Consumer Behavior","description":"\u003cp\u003e • Author(s): Arjun Chaudhuri\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003eEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46930219597975,"sku":"9780750679763","price":10902.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780750679763.webp?v=1771605577","url":"https:\/\/atlanticbooks.com\/products\/emotion-and-reason-in-consumer-behavior-9780750679763","provider":"Atlantic Books","version":"1.0","type":"link"}