{"product_id":"emotions-in-technology-design-from-experience-to-ethics-9783030534820","title":"Emotions in Technology Design: From Experience to Ethics","description":"\u003cp\u003e • Author(s): Rebekah Rousi\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: User Interfaces\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUnderstanding emotions is becoming ever more valuable in design, both in terms of what people prefer as well as in relation to how they behave in relation to it. Approaches to conceptualising emotions in technology design, how emotions can be operationalised and how they can be measured are paramount to ascertaining the core principles of design. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eEmotions in Technology Design: From Experience to Ethics\u003c\/i\u003e provides a multi-dimensional approach to studying, designing and comprehending emotions in design. It presents emotions as understood through basic human-technology research, applied design practice, culture and aesthetics, ethical approaches to emotional design, and ethics as a cultural framework for emotions in design experience. Core elements running through the book are: cognitive science - cognitive-affective theories of emotions (i.e., Appraisal); culture - the ways in which our minds are trained to recognise, respond to and influence design; and ethics - a deep cultural framework of interpretations of good versus evil. This ethical understanding brings culture and cognition together to form genuine emotional experience. \u003c\/p\u003e \u003cp\u003eThis book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of \u003cb\u003eemotional design methods and tools\u003c\/b\u003e, \u003cb\u003esystematic measurement\u003c\/b\u003e of emotion in design experience, \u003cb\u003ecultural theory\u003c\/b\u003e underpinning how emotions operate in the production and interaction of design, and \u003cb\u003ehow ethics influence basic (primal) and higher level \u003c\/b\u003eemotional reactions. The broader scope equips design practitioners, developers and scholars with that 'something more' in terms of understanding how emotional experience of technology can be positioned in relation to cultural discourse and ethics.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282462400663,"sku":"9783030534820","price":10283.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030534820.webp?v=1769302219","url":"https:\/\/atlanticbooks.com\/products\/emotions-in-technology-design-from-experience-to-ethics-9783030534820","provider":"Atlantic Books","version":"1.0","type":"link"}