{"product_id":"empathetic-marketing-how-to-satisfy-the-6-core-emotional-needs-of-your-customers-9780230340275","title":"Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers","description":"\u003cp\u003e • Author(s): M. Ingwer\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":45114206257303,"sku":"9780230340275","price":5141.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230340275.webp?v=1767269413","url":"https:\/\/atlanticbooks.com\/products\/empathetic-marketing-how-to-satisfy-the-6-core-emotional-needs-of-your-customers-9780230340275","provider":"Atlantic Books","version":"1.0","type":"link"}