{"product_id":"enchantment-enchantment-the-art-of-changing-hearts-minds-and-actions-9781591845836","title":"Enchantment: Enchantment: The Art of Changing Hearts, Minds, and Actions","description":"\u003cp\u003e • Author(s): Guy Kawasaki\u003cbr\u003e • Publisher: Penguin Adult Hc\/Tr\u003cbr\u003e • Publisher Imprint: Penguin Adult Hc\/Tr\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u003c\/p\u003e","brand":"Penguin Adult Hc\/Tr","offers":[{"title":"Paperback","offer_id":45355408031895,"sku":"9781591845836","price":1299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781591845836.webp?v=1767670804","url":"https:\/\/atlanticbooks.com\/products\/enchantment-enchantment-the-art-of-changing-hearts-minds-and-actions-9781591845836","provider":"Atlantic Books","version":"1.0","type":"link"}