{"product_id":"energize-growth-now-the-marketing-guide-to-a-wealthy-company-9780470413920","title":"Energize Growth Now: The Marketing Guide to a Wealthy Company","description":"\u003cp\u003e • Author(s): Guy Kawasaki | Lisa Nirell\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for \u003ci\u003eEnergize Growth Now\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy.\"\u003cbr\u003e --\u003cb\u003eStephen R. Covey\u003c\/b\u003e, author, \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e and \u003ci\u003eThe Leader in Me\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Much like my experience at Apple, you will need to know when it's time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better.\"\u003cbr\u003e --\u003cb\u003eGuy Kawasaki\u003c\/b\u003e, author, \u003ci\u003eReality Check\u003c\/i\u003e and \u003ci\u003eThe Art of the Start\u003c\/i\u003e, and cofounder, Alltop\u003c\/p\u003e \u003cp\u003e\"I wish I'd had access to this book's wisdom in the past. It's a wellspring of invaluable marketing ideas and wealth-building strategies business owners and management teams can-and should-use to take their companies where they need to go. There's no abstruse theory or hard-to-understand doublespeak here. Just actionable plans anyone can literally start using tomorrow. That makes Lisa Nirell the growth strategy guru for sustainable businesses.\"\u003cbr\u003e --\u003cb\u003eJeffrey Hollender\u003c\/b\u003e, President and Chief Inspired Protagonist, Seventh Generation\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eEnergize Growth NOW\u003c\/i\u003e appears at an ideal time to provide small business owners with their rightful wealth, life balance, and peace of mind through great advice, easily applied. Lisa Nirell's advice is more important than any business plan you now have in place.\"\u003cbr\u003e --\u003cb\u003eAlan Weiss, PhD\u003c\/b\u003e, author, \u003ci\u003eMillion Dollar Consulting\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eEnergize Growth NOW\u003c\/i\u003e is simply a fantastic how-to guide for building a great company. Try the ideas in this book and not only will your business grow, but so will you!\"\u003cbr\u003e --\u003cb\u003eMarshall Goldsmith\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e #1 bestselling author of \u003ci\u003eWhat Got You Here Won't Get You There\u003c\/i\u003e and \u003ci\u003eSuccession: Are You Ready?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eEnergize Growth NOW\u003c\/i\u003e, Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that's critical now more than ever.\"\u003cbr\u003e --\u003cb\u003eRay Davis\u003c\/b\u003e, CEO, Umpqua Bank, and author, \u003ci\u003eLeading for Growth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Lisa Nirell has captured the essence of what it takes to grow an entrepreneurial venture into a successful, sustainable enterprise.\"\u003cbr\u003e --\u003cb\u003eJerry Andres\u003c\/b\u003e, CEO, Jeld-Wen Development, and Chairman of the Board, Clear Choice Health Plans\u003c\/p\u003e \u003cp\u003e\"What's uniquely cool about Lisa's book is the way she interweaves values with financial success. Making big bucks without values smells. Having high values go unrewarded ultimately destroys beliefs. She keeps them together.\"\u003cbr\u003e --\u003cb\u003eGary Sutton\u003c\/b\u003e, author, \u003ci\u003eThe Six-Month Fix\u003c\/i\u003e and \u003ci\u003eCorporate Canaries\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45091279175831,"sku":"9780470413920","price":1856.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470413920.webp?v=1769204113","url":"https:\/\/atlanticbooks.com\/products\/energize-growth-now-the-marketing-guide-to-a-wealthy-company-9780470413920","provider":"Atlantic Books","version":"1.0","type":"link"}