{"product_id":"engagement-effectiveness-and-brand-activism-in-game-based-marketing-9798260002841","title":"Engagement, Effectiveness, and Brand Activism in Game-Based Marketing","description":"\u003cp\u003e • Author(s): M. Nur Erdem | Cansu Mayadağlı\u003cbr\u003e • Publisher: Igi Global Scientific Publishing\u003cbr\u003e • Publisher Imprint: Igi Global Scientific Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e","brand":"Igi Global Scientific Publishing","offers":[{"title":"Paperback","offer_id":47568364830871,"sku":"9798260002841","price":14130.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798260002841.webp?v=1774867809","url":"https:\/\/atlanticbooks.com\/products\/engagement-effectiveness-and-brand-activism-in-game-based-marketing-9798260002841","provider":"Atlantic Books","version":"1.0","type":"link"}