{"product_id":"engagement-marketing-how-small-business-wins-in-a-socially-connected-world-9781118101025","title":"Engagement Marketing: How Small Business Wins in a Socially Connected World","description":"\u003cp\u003e • Author(s): Gail F. Goodman\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"If you're still scratching your head about how social media canhelp your small business, you've picked up the right book.Engagement Marketing shows you how to connect with existingcustomers and create new ones. The expert at small businessmarketing, Gail Goodman shaves the process down to three easy steps.A must for any growing small business.\"\u003cbr\u003e-- W. Kenneth Yancey, Jr., CEO, SCORE\u003c\/p\u003e\u003cp\u003eIf you've shied away from social media because you just cannotsee how it benefits your small business, association, or nonprofit, Engagement Marketing will change your perspective. That's becauseGail F. Goodman, CEO of Constant Contact, \"gets it.\" She knowsyou're pressed for time, on a budget, and just a little bitskeptical of the whole \"social media thing.\"\u003c\/p\u003e\u003cp\u003eYou already know that word-of-mouth referrals are the lifebloodof your small business and that they ultimately lead to morebusiness. Engagement Marketing builds on this tried-and-truemarketing basic, only now Goodman shows you how to do it withreferrals that have become publicly visible thanks to socialmedia.\u003c\/p\u003e\u003cp\u003eWhether you run a hotel, an accounting firm, or a museum, you'llfind lots of creative, cost-effective ways for reaching out to yourcustomers, members, or donors and encouraging them to spread thegood word about you online, where it's visible to their friends, families, colleagues--and the world.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45114223984791,"sku":"9781118101025","price":1797.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118101025.webp?v=1767269435","url":"https:\/\/atlanticbooks.com\/products\/engagement-marketing-how-small-business-wins-in-a-socially-connected-world-9781118101025","provider":"Atlantic Books","version":"1.0","type":"link"}