{"product_id":"engineered-not-hoped-for-9798995410713","title":"Engineered, Not Hoped For.","description":"\u003cp\u003e • Author(s): André Franklin\u003cbr\u003e • Publisher: Engineered by Dre\u003cbr\u003e • Publisher Imprint: Engineered by Dre\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost people hope their clothing brand works. This book makes sure it does.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEngineered, Not Hoped For\u003c\/em\u003e is a no-nonsense, step-by-step guide to building a real clothing brand from scratch - written by Andr� Franklin, founder of Engineered By Dr�, a brand that generated over $1 million in revenue in its first year.\u003c\/p\u003e\u003cp\u003eThis is not a motivational book. This is a blueprint.\u003c\/p\u003e\u003cp\u003eAcross 87 chapters of actionable content, Andr� breaks down every phase of the brand-building process - from mindset and manufacturing to advertising and AI. You'll learn how to find the right manufacturers, build professional tech packs, structure your business, run high-converting ads, leverage artificial intelligence to work smarter, and scale without guessing.\u003c\/p\u003e\u003cp\u003eMost aspiring brand owners fail not because they lack passion - but because they lack a system. This book gives you the system. The exact process, tools, and frameworks used to go from idea to seven figures - documented, organized, and handed to you chapter by chapter.\u003c\/p\u003e\u003cp\u003eWhether you're just starting out or you've been stuck trying to figure out the next step, \u003cem\u003eEngineered, Not Hoped For\u003c\/em\u003e meets you where you are and moves you forward. No fluff. No theory. No hoping.\u003c\/p\u003e\u003cp\u003eJust engineering.\u003c\/p\u003e","brand":"Engineered by Dre","offers":[{"title":"Hardcover","offer_id":47775963676823,"sku":"9798995410713","price":3603.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798995410713.webp?v=1777993475","url":"https:\/\/atlanticbooks.com\/products\/engineered-not-hoped-for-9798995410713","provider":"Atlantic Books","version":"1.0","type":"link"}