{"product_id":"entertainment-operations-project-management-and-platforms-in-media-based-entertainment-9781793520494","title":"Entertainment Operations: Project Management and Platforms in Media-Based Entertainment","description":"\u003cp\u003e • Author(s): Jennifer Chandler\u003cbr\u003e • Publisher: Cognella Academic Publishing\u003cbr\u003e • Publisher Imprint: Cognella Academic Publishing\u003cbr\u003e • BISAC: Industries - Media \u0026amp; Communications\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEntertainment Operations: Project Management and Platforms in Media-Based Entertainment \u003c\/em\u003ehelps students learn how to apply management theories to media-oriented industries, including film, music, and video games, among others.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe book is divided into three units. Unit I provides students with a brief history of projects in media-based entertainment and presents key principles of project management. The readings in Unit II help students understand the business and economic impact of entertainment, as well as the operations and transformational processes that create value and competitive advantage within the industry. In Unit III, students learn how to apply relevant management theories to time-sensitive, fast-paced, rapid multi-product release businesses. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eEntertainment Operations \u003c\/em\u003eis an enlightening and contemporary resource for courses in entertainment operations and management.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46448358654103,"sku":"9781793520494","price":11816.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781793520494.webp?v=1769143481","url":"https:\/\/atlanticbooks.com\/products\/entertainment-operations-project-management-and-platforms-in-media-based-entertainment-9781793520494","provider":"Atlantic Books","version":"1.0","type":"link"}