{"product_id":"entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music-9783319892900","title":"Entertainment Science: Data Analytics and Practical Theory for Movies Games Books and Music","description":"\u003cp\u003e • Author(s): Hennig-Thurau Thorsten\u003cbr\u003e • Publisher: Springer Verlag\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Industries - Media \u0026amp; Communications\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThe entertainment industry has long been dominated by legendary screenwriter William Goldman's \"Nobody-Knows-Anything\" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to \"Nobody-Knows\" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMorris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.\u003c\/i\u003e\u003c\/p\u003eMichael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAllègre Hadida, Associate Professor in Strategy, University of Cambridge\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Springer Verlag","offers":[{"title":"Hardcover","offer_id":45091286843543,"sku":"9783319892900","price":9548.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319892900.webp?v=1767899090","url":"https:\/\/atlanticbooks.com\/products\/entertainment-science-data-analytics-and-practical-theory-for-movies-games-books-and-music-9783319892900","provider":"Atlantic Books","version":"1.0","type":"link"}