{"product_id":"entrepreneurship-and-small-and-medium-sized-enterprises-smes-in-africa-9783032141736","title":"Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa","description":"\u003cp\u003e • Author(s): Emelia Amoako Asiedu | Richard Kofi Asravor | Robert Ebo Hinson\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThis volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative―highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":47854066860183,"sku":"9783032141736","price":13610.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783032141736.webp?v=1780038717","url":"https:\/\/atlanticbooks.com\/products\/entrepreneurship-and-small-and-medium-sized-enterprises-smes-in-africa-9783032141736","provider":"Atlantic Books","version":"1.0","type":"link"}