{"product_id":"entrepreneurship-and-small-business-start-up-growth-and-maturity-9781352012521","title":"Entrepreneurship and Small Business: Start-Up, Growth and Maturity","description":"\u003cp\u003e • Author(s): Paul Burns\u003cbr\u003e • Publisher: Red Globe Press\u003cbr\u003e • Publisher Imprint: Red Globe Press\u003cbr\u003e • BISAC: Small Business - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhy do some small businesses succeed while others fall at the first hurdle? How can you develop an entrepreneurial mindset to work through challenges, achieve your goals and see your enterprise thrive?\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. \u003c\/p\u003e Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eEntrepreneurship and Small Business\u003c\/i\u003e will help you to: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eLearn what makes entrepreneurs tick with brand new \u003ci\u003eGet into the Mindset\u003c\/i\u003e video interviews and an exploration of entrepreneuial character traits\u003c\/li\u003e\n\u003cli\u003eSeamlessly incorporate multimedia content into your learning with the new \u003ci\u003eDigital Links\u003c\/i\u003e platform accessed via your smart device\u003c\/li\u003e\n\u003cli\u003eUnderstand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic\u003c\/li\u003e\n\u003cli\u003eGrasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries\u003c\/li\u003e\n\u003cli\u003eEnsure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students. \u003c\/p\u003e Visit the companion website at www.macmillanihe.com\/companion\/Burns-ESB-5e\/ to access a wealth of resources to support your learning, including video interviews with successful entrepreneurs, bonus case studies, a comprehensive test-bank of multiple choice questions and more. \u003cbr\u003e","brand":"Red Globe Press","offers":[{"title":"Hardcover","offer_id":45083541045399,"sku":"9781352012521","price":24230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781352012521.webp?v=1767898246","url":"https:\/\/atlanticbooks.com\/products\/entrepreneurship-and-small-business-start-up-growth-and-maturity-9781352012521","provider":"Atlantic Books","version":"1.0","type":"link"}