{"product_id":"essentials-of-digital-marketing-9781911396000","title":"Essentials of Digital Marketing","description":"\u003cp\u003e • Author(s): Kathryn (Heriot Watt University, UK) Waite\u003cbr\u003e • Publisher: Goodfellow Publishers Limited\u003cbr\u003e • Publisher Imprint: Goodfellow Publishers Limited\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThis user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory \u003c\/p\u003e","brand":"Goodfellow Publishers Limited","offers":[{"title":"Hardcover","offer_id":47889823858839,"sku":"9781911396000","price":14616.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781911396000.webp?v=1781177887","url":"https:\/\/atlanticbooks.com\/products\/essentials-of-digital-marketing-9781911396000","provider":"Atlantic Books","version":"1.0","type":"link"}