{"product_id":"essentials-of-managing-marketing-9788126567867","title":"Essentials of Managing Marketing","description":"\u003cp\u003e • Author(s): Noel Capon, Siddharth Shekhar Singh\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEssentials of Managing Marketing is about understanding how to develop market strategy, implement market offers, manage the marketing process. Essentials of Managing Marketing focuses on the manager, not just the marketer. For readers committed to a career in marketing, this book forms a solid foundation as you study marketing further\/deeper. Essentials of Managing Marketing provides what every general manager and senior executive must know about marketing. This book emphasizes the role of marketing in creating value for customers — leading to the creation of value for other firm stakeholders, including employees and shareholders.\u003c\/p\u003e\n\n\u003cp\u003e·Marketing and the Firm \u003c\/p\u003e\n\n\u003cp\u003e·Fundamental Insights for Strategic Marketing \u003c\/p\u003e\n\n\u003cp\u003e·Strategic Marketing \u003c\/p\u003e\n\n\u003cp\u003e·Implementing the Market Strategy \u003c\/p\u003e\n\n\u003cp\u003e·Special Marketing Topics\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207147380887,"sku":"9788126567867","price":488.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126567867.webp?v=1769209072","url":"https:\/\/atlanticbooks.com\/products\/essentials-of-managing-marketing-9788126567867","provider":"Atlantic Books","version":"1.0","type":"link"}