{"product_id":"estimating-models-of-promotion-induced-non-compensatory-choice-behavior-using-upc-scanner-panel-data-9781021434753","title":"Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data","description":"\u003cp\u003e • Author(s): Fader Peter S | McAlister Leigh\u003cbr\u003e • Publisher: Legare Street Press\u003cbr\u003e • Publisher Imprint: Legare Street Press\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.\u003c\/p\u003e\u003cp\u003eThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.\u003c\/p\u003e\u003cp\u003eThis work is in the \"public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.\u003c\/p\u003e\u003cp\u003eScholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46390680912023,"sku":"9781021434753","price":1222.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781021434753.webp?v=1768803623","url":"https:\/\/atlanticbooks.com\/products\/estimating-models-of-promotion-induced-non-compensatory-choice-behavior-using-upc-scanner-panel-data-9781021434753","provider":"Atlantic Books","version":"1.0","type":"link"}