{"product_id":"ethnography-for-marketers-a-guide-to-consumer-immersion-9780761969471","title":"Ethnography for Marketers: A Guide to Consumer Immersion","description":"\u003cp\u003e • Author(s): Hy Mariampolski\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003eEthnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of \u003cem\u003eQualitative Market Research: A Comprehensive Guide (Sage, 2001)\u003c\/em\u003e again takes readers on a voyage of discovery in \u003cstrong\u003eEthnography for Marketers\u003c\/strong\u003e. These two companion works are essential guides for marketers seeking rich insights into their customers′ thoughts and behaviors.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":45457107124375,"sku":"9780761969471","price":11773.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761969471.webp?v=1769292742","url":"https:\/\/atlanticbooks.com\/products\/ethnography-for-marketers-a-guide-to-consumer-immersion-9780761969471","provider":"Atlantic Books","version":"1.0","type":"link"}