{"product_id":"european-consumers-in-the-digital-era-implications-of-technology-media-and-culture-on-consumer-behavior-9781032204666","title":"European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior","description":"\u003cp\u003e • Author(s): Malgorzata Bartosik-Purgat | Nela Filimon\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Multilevel\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46289428349079,"sku":"9781032204666","price":3486.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032204666.webp?v=1769303149","url":"https:\/\/atlanticbooks.com\/products\/european-consumers-in-the-digital-era-implications-of-technology-media-and-culture-on-consumer-behavior-9781032204666","provider":"Atlantic Books","version":"1.0","type":"link"}