{"product_id":"event-planning-and-management-principles-planning-and-practice-9781398607101","title":"Event Planning and Management: Principles, Planning and Practice","description":"\u003cp\u003e • Author(s): Ruth Dowson\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Event Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, \u003cb\u003e\u003ci\u003eEvent Planning and Management\u003c\/i\u003e\u003c\/b\u003e offers a structured formula for all types of events, from their initial planning to final evaluation. \u003cp\u003e\u003c\/p\u003eWithout assuming prior subject knowledge or experience, this fully updated third edition of \u003cb\u003e\u003ci\u003eEvent Planning and Management\u003c\/i\u003e\u003c\/b\u003e provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":45299062177943,"sku":"9781398607101","price":4474.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398607101.webp?v=1767916494","url":"https:\/\/atlanticbooks.com\/products\/event-planning-and-management-principles-planning-and-practice-9781398607101","provider":"Atlantic Books","version":"1.0","type":"link"}