{"product_id":"event-planning-and-management-principles-planning-and-practice-9781398623835","title":"Event Planning and Management: Principles, Planning and Practice","description":"\u003cp\u003e • Author(s): Ruth Dowson | Bernadette Albert | Dan Lomax\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Event Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe definitive textbook for planning, managing and delivering successful events in a dynamic industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEvent Planning and Management\u003c\/em\u003e\u003c\/strong\u003e by \u003cstrong\u003eRuth Dowson\u003c\/strong\u003e, \u003cstrong\u003e Bernadette Albert\u003c\/strong\u003e and \u003cstrong\u003eDan Lomax\u003c\/strong\u003e is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events. Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules.\u003c\/p\u003e\u003cp\u003eThrough a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeholder objectives. Students will learn how to select venues, manage budgets, create promotional strategies and handle on-site delivery and evaluation. The fourth edition introduces new content on contemporary issues including health and safety regulations, contracts and legal compliance and sustainable event practices that reflect today's ethical and environmental priorities.\u003c\/p\u003e\u003cp\u003eLearning is supported throughout by: \u003c\/p\u003e\u003cp\u003e-'Event hacks' offering expert insights from experienced event managers\u003c\/p\u003e\u003cp\u003e-Practical checklists for planning, managing and evaluating events\u003c\/p\u003e\u003cp\u003e-Adaptable templates drawn from real-world professional practice\u003c\/p\u003e\u003cp\u003e-Critical reflection questions to reinforce analytical and strategic thinking\u003c\/p\u003e\u003cp\u003eWhether preparing for a degree in event management or building a professional career in the industry, Event Planning and Management equips students and practitioners with the confidence, tools and practical know-how to design and deliver events from concept to completion.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":47567728509079,"sku":"9781398623835","price":8357.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398623835.webp?v=1774863094","url":"https:\/\/atlanticbooks.com\/products\/event-planning-and-management-principles-planning-and-practice-9781398623835","provider":"Atlantic Books","version":"1.0","type":"link"}