{"product_id":"everything-you-always-wanted-to-know-about-the-food-and-beverage-industry-but-were-afraid-to-assk-9798995108405","title":"Everything You Always Wanted to Know About the Food and Beverage Industry But Were Afraid to Assk","description":"\u003cp\u003e • Author(s): Bill Sipper\u003cbr\u003e • Publisher: Business\u003cbr\u003e • Publisher Imprint: Business\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGot it. Just the food and beverage book then.\u003c\/p\u003eEVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT THE FOOD AND BEVERAGE INDUSTRY BUT WERE AFRAID TO ASKTITLE DESCRIPTION\u003cp\u003e\u003cem\u003e(For IngramSpark and Amazon - written with the hook-first structure, key terms front-loaded, formatted for readability)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou have a great product. You have no idea how the industry actually works. This book fixes that.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe food and beverage industry is one of the most seductive and most punishing businesses in the world. Thousands of entrepreneurs enter it every year with a great recipe, a compelling brand, and a complete misunderstanding of what it takes to survive it. Most of them learn the hard way. This book exists so you don't have to.\u003c\/p\u003e\u003cp\u003eBill Sipper has spent more than two decades inside the industry - building brands, managing distribution, negotiating with retailers, working with brokers, and watching companies with great products fail because nobody told them the truth about how the game is played. This is that truth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you will learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow retail distribution actually works - and what buyers really want before they'll put you on the shelf\u003c\/li\u003e\n\u003cli\u003eThe broker system: what brokers do, what they don't do, and how to manage them so they work for you\u003c\/li\u003e\n\u003cli\u003ePricing and margin math: how to build a price that works for every layer of the supply chain without killing your own profitability\u003c\/li\u003e\n\u003cli\u003eWhat Whole Foods, Walmart, Costco, and regional chains each require - and why the same strategy doesn't work for all of them\u003c\/li\u003e\n\u003cli\u003eHow to get into distribution without giving away the company to do it\u003c\/li\u003e\n\u003cli\u003eThe mistakes that kill emerging brands in years one through three - and how to avoid every one of them\u003c\/li\u003e\n\u003cli\u003eWhat investors and acquirers actually look for when they evaluate a food and beverage company\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a book about passion or mindset. It is a book about the mechanics. The economics. The relationships. The decisions that determine whether your brand reaches national distribution or disappears from the shelf in six months.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are serious about building a food or beverage brand, this is the book you read first.\u003c\/p\u003e","brand":"Business","offers":[{"title":"Paperback","offer_id":47883956355223,"sku":"9798995108405","price":6930.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798995108405.webp?v=1781105032","url":"https:\/\/atlanticbooks.com\/products\/everything-you-always-wanted-to-know-about-the-food-and-beverage-industry-but-were-afraid-to-assk-9798995108405","provider":"Atlantic Books","version":"1.0","type":"link"}