{"product_id":"evolve-or-die-hard-won-lessons-from-a-hockey-life-9781982169015","title":"Evolve or Die: Hard-Won Lessons from a Hockey Life","description":"\u003cp\u003e • Author(s): John Shannon\u003cbr\u003e • Publisher: Simon \u0026amp; Schuster\u003cbr\u003e • Publisher Imprint: Simon \u0026amp; Schuster\u003cbr\u003e • BISAC: Winter Sports - Hockey\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFor fans of Michael McKinley's \u003ci\u003eHockey: A People's History\u003c\/i\u003e and Bob Cole's \u003ci\u003eNow I'm Catching On\u003c\/i\u003e--a book about what's changed in hockey, what never should, and a celebration of what we love about the game, from the broadcaster, analyst, and longtime executive producer of \u003ci\u003eHockey Night in Canada\u003c\/i\u003e, John Shannon.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor decades, \u003ci\u003eHockey Night in Canada\u003c\/i\u003e has been the gold standard not just for hockey broadcasts, but for all sports across North America. It shows the stories of the game: on-ice heroics, the love and support of family, small-town values, and big-city lights. Meet the person who shaped that standard. \u003cp\u003e\u003c\/p\u003eJohn Shannon was the longtime executive producer of \u003ci\u003eHockey Night in Canada\u003c\/i\u003e, starting at the bottom and working his way up through the 1980s and 1990s. He has a unique view of the game and how the way we enjoy it has developed. Technology plays a role, but it's about the storytelling--modern-day gladiators and their trials--and hockey provides endless good stories. \u003cp\u003e\u003c\/p\u003eShannon's world behind the scenes is every bit as colourful and unexpected as what happens on the ice--and just as full of rich characters. From standing up to the Edmonton Oilers' mighty Glen Sather to ordering then Prime Minister Pierre Elliott Trudeau to keep out of a dressing room, these stories illuminate the big moments and people that have made the game special. \u003cp\u003e\u003c\/p\u003eShannon captures a nostalgia for the great broadcasts of the past--complete with baby blue \u003ci\u003eHockey Night in Canada\u003c\/i\u003e blazers--and a pride in how far we've come in improving the game and expanding on the stories we tell. He also shares the keys to a long and successful career: integrity, loyalty, determination, and above all passion. Much has changed in the sport and how we enjoy it, but Shannon's career shows that some things must always remain.","brand":"Simon \u0026 Schuster","offers":[{"title":"Hardcover","offer_id":45355996577943,"sku":"9781982169015","price":1489.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781982169015.webp?v=1769291891","url":"https:\/\/atlanticbooks.com\/products\/evolve-or-die-hard-won-lessons-from-a-hockey-life-9781982169015","provider":"Atlantic Books","version":"1.0","type":"link"}