{"product_id":"experience-my-brand-how-successful-companies-develop-loyal-customers-and-increase-profits-9781632991270","title":"Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits","description":"\u003cp\u003e • Author(s): Joe Tawfik\u003cbr\u003e • Publisher: Display of Power Publishing, Inc.\u003cbr\u003e • Publisher Imprint: Display of Power Publishing, Inc.\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuthor Joe Tawfik presents an assured collection of valuable insights in \u003cem\u003eExperience My Brand \u003c\/em\u003ethat are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become \"embedded within a company's DNA.\"\u003c\/p\u003e\u003cp\u003eYou will learn through detailed analysis and real-world illustrations how to: \u003c\/p\u003e\u003cp\u003e- Analyze, Design, and Measure Customer Experience \u003c\/p\u003e\u003cp\u003e- Implement Superior Customer Experience Initiatives\u003c\/p\u003e\u003cp\u003e- Consider how Customer Experience Will Change and Transform the Future\u003c\/p\u003e\u003cp\u003eWith its plentiful tables and figures to complement his text, \u003cem\u003eExperience My Brand\u003c\/em\u003e puts theory into practice in a way that will keep you alert and engaged. \u003cem\u003eExperience My Brand's\u003c\/em\u003e unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.\u003c\/p\u003e","brand":"Display of Power Publishing, Inc.","offers":[{"title":"Paperback","offer_id":45128080130199,"sku":"9781632991270","price":1845.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781632991270.webp?v=1767101386","url":"https:\/\/atlanticbooks.com\/products\/experience-my-brand-how-successful-companies-develop-loyal-customers-and-increase-profits-9781632991270","provider":"Atlantic Books","version":"1.0","type":"link"}