{"product_id":"experiential-marketing-9798887337012","title":"Experiential Marketing","description":"\u003cp\u003e • Author(s): Syed Tauseef\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour latest marketing campaign cost more than the last, yet reached half as many people.\u003c\/p\u003e \u003cp\u003eYour celebrity endorsement deal has yet to generate any measurable returns.\u003c\/p\u003e \u003cp\u003eYour online marketing campaign yielded no significant web traffic increase, and your brand's social media engagements declined.\u003c\/p\u003e \u003cp\u003eYou're being out‐marketed by competitors who are spending a frac- tion of your budget, yet are capturing a larger share of the market.\u003c\/p\u003e \u003cp\u003eWhat are you going to do?\u003c\/p\u003e \u003cp\u003eBefore you tell us, we're going to ask that you forget everything you know about marketing for a moment. Why you do it, how you were taught to use it, and what it accomplishes.\u003c\/p\u003e \u003cp\u003eAnd then ask yourself one question: Are you open to a new approach-- a way to break through the noise and connect with your target audience wherever they are, engage them in a way that generates tangible rela- tionships, and convert them into customers?\u003c\/p\u003e \u003cp\u003eIf you are, then this book is for you.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46443822940311,"sku":"9798887337012","price":1761.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798887337012.webp?v=1769128134","url":"https:\/\/atlanticbooks.com\/products\/experiential-marketing-9798887337012","provider":"Atlantic Books","version":"1.0","type":"link"}