{"product_id":"experiential-marketing-integrated-theory-strategic-application-9781529742183","title":"Experiential Marketing: Integrated Theory \u0026 Strategic Application","description":"\u003cp\u003e • Author(s): Rose Leahy\u003cbr\u003e • Publisher: Sage Publications\u003cbr\u003e • Publisher Imprint: Sage Publications\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - Direct\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Paperback","offer_id":45037782958231,"sku":"9781529742183","price":12775.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529742183.webp?v=1769215405","url":"https:\/\/atlanticbooks.com\/products\/experiential-marketing-integrated-theory-strategic-application-9781529742183","provider":"Atlantic Books","version":"1.0","type":"link"}