{"product_id":"exploring-the-power-of-electronic-word-of-mouth-in-the-services-industry-9781522585756","title":"Exploring the Power of Electronic Word-of-Mouth in the Services Industry","description":"\u003cp\u003e • Author(s): Sandra Maria Correia Loureiro | Hans Ruediger Kaufmann\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003eUser opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46457350127767,"sku":"9781522585756","price":30002.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781522585756.webp?v=1769181317","url":"https:\/\/atlanticbooks.com\/products\/exploring-the-power-of-electronic-word-of-mouth-in-the-services-industry-9781522585756","provider":"Atlantic Books","version":"1.0","type":"link"}