{"product_id":"false-start-how-the-new-browns-were-set-up-to-fail-9781938441967","title":"False Start: How the New Browns Were Set Up to Fail","description":"\u003cp\u003e • Author(s): Terry Pluto\u003cbr\u003e • Publisher: Gray \u0026amp; Company Publishers\u003cbr\u003e • Publisher Imprint: Gray \u0026amp; Company Publishers\u003cbr\u003e • BISAC: Business Aspects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"[A book] NFL fans in general and Browns' fans in particular will definitely want to read ... a fascinating, behind-the-scenes look at how the new Browns were created and what's kept them from making the progress everyone expected.\"\u003c\/strong\u003e -- Houston Chronicle\u003c\/p\u003e\u003cp\u003e\"Your team never had a chance.\" \u003c\/p\u003e\u003cp\u003eTerry Pluto, one of Cleveland's top sportswriters, takes a hard look at the unhappy beginnings of the new Cleveland Browns franchise. This book chronicles the backroom deals, big-money power plays, poor decisions, and plain bad luck that have dogged the venerable team since Art Modell skipped town in 1995. \u003c\/p\u003e\u003cp\u003eWhen the new Cleveland Browns took the field in 1999, it was supposed to be the dawn of a grand new era of football in Cleveland. Instead, it was a rude wakeup call. \u003c\/p\u003e\u003cp\u003eLegions of loyal fans--once heartsick, abandoned, and disgusted at the loss of their team in 1995--were ready to forgive the past and embrace the future ... a new owner, a new team, a new stadium. They just wanted their Browns back. But it soon became clear: Browns fans got a bum deal. The NFL had traded one of the most storied teams in football history for a franchise mired in mediocrity.\u003c\/p\u003e\u003cp\u003eThese fans, after owner Art Modell skipped town with their beloved Browns, became the only fans ever to take on the NFL, demand their team back--and win. Yet while they were celebrating the supposed victory that kept \"our name, our colors, our team\" in Cleveland, fans should have been looking over their shoulders and keeping a close watch on the NFL. There would be few reasons to celebrate in the years to come. \u003c\/p\u003e\u003cp\u003eHow much longer would they have to wait for a return to glory? Pluto sifts through the clues and looks for answers. This is a book the NFL does not want you to read. \u003c\/p\u003e","brand":"Gray \u0026 Company Publishers","offers":[{"title":"Paperback","offer_id":45140751483031,"sku":"9781938441967","price":1139.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781938441967.webp?v=1767654900","url":"https:\/\/atlanticbooks.com\/products\/false-start-how-the-new-browns-were-set-up-to-fail-9781938441967","provider":"Atlantic Books","version":"1.0","type":"link"}