{"product_id":"fashion-and-the-art-of-pochoir-the-golden-age-of-illustration-in-paris-9780500239391","title":"Fashion and the Art of Pochoir: The Golden Age of Illustration in Paris","description":"\u003cp\u003e • Author(s): April Calahan\u003cbr\u003e • Publisher: Thames \u0026amp; Hudson\u003cbr\u003e • Publisher Imprint: Thames \u0026amp; Hudson\u003cbr\u003e • BISAC: Graphic Arts - Illustration\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as \u003cem\u003epochoir\u003c\/em\u003e (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFashion and the Art of Pochoir\u003c\/em\u003e presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and Andr  E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others.\u003c\/p\u003e\u003cp\u003eComplete with biographical descriptions of the featured illustrators and fashion designers, \u003cem\u003eFashion and the Art of Pochoir\u003c\/em\u003e celebrates the rare--and rarely seen--images that defined a short but magnificent golden age of fashion illustration.\u003c\/p\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Hardcover","offer_id":45046910386327,"sku":"9780500239391","price":4480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780500239391.webp?v=1769219256","url":"https:\/\/atlanticbooks.com\/products\/fashion-and-the-art-of-pochoir-the-golden-age-of-illustration-in-paris-9780500239391","provider":"Atlantic Books","version":"1.0","type":"link"}