{"product_id":"fashion-buying-9781405149921","title":"Fashion Buying","description":"\u003cp\u003e • Author(s): Helen Goworek\u003cbr\u003e • Publisher: Wiley-Blackwell\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003eFashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. \u003c\/p\u003e\u003cp\u003eThis comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThe new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Paperback","offer_id":45201428971671,"sku":"9781405149921","price":3253.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781405149921.webp?v=1767307340","url":"https:\/\/atlanticbooks.com\/products\/fashion-buying-9781405149921","provider":"Atlantic Books","version":"1.0","type":"link"}