{"product_id":"fashion-marketing-strategies-trends-and-innovation-9781398624788","title":"Fashion Marketing: Strategies, Trends and Innovation","description":"\u003cp\u003e • Author(s): Jo Wiltshire | Catrin Cousins\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Industries - Fashion \u0026amp; Textile Industry\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis is a key textbook for understanding fashion marketing in a global, digital and sustainable era.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eFashion Marketing\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eJo Wiltshire\u003c\/b\u003e and \u003cb\u003eCatrin Cousins\u003c\/b\u003e offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry. \u003cp\u003e\u003c\/p\u003eTaking a holistic view of the fashion landscape, this textbook explores the full spectrum of marketing activity, from consumer behaviour and e-commerce to sustainability and product and pricing strategies. Students will learn how marketing strategies are shaped by technology, cultural shifts and the growing demand for transparency and responsible production. Real-world examples from organizations such as Zara, Primark, Stone Island, Calvin Klein and Glossier bring theory to life, helping students apply practical knowledge to industry. \u003cp\u003e\u003c\/p\u003eDesigned to support both classroom teaching and independent study, this book includes: \u003cbr\u003e- Practical frameworks and models for understanding fashion consumer behaviour and marketing channels\u003cbr\u003e- Learning objectives, key concepts and chapter summaries for clear comprehension\u003cbr\u003e- Discussion questions to encourage reflection and application\u003cbr\u003e- Online lecturer resources include PowerPoint slides \u003cp\u003e\u003c\/p\u003eWhether studying fashion marketing, retail management, or fashion business, \u003cb\u003e\u003ci\u003eFashion Marketing\u003c\/i\u003e\u003c\/b\u003e equips students with the knowledge and skills to navigate and understand today's dynamic fashion marketplace.","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":47775271256215,"sku":"9781398624788","price":8699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398624788.webp?v=1777989347","url":"https:\/\/atlanticbooks.com\/products\/fashion-marketing-strategies-trends-and-innovation-9781398624788","provider":"Atlantic Books","version":"1.0","type":"link"}