{"product_id":"field-advantage-what-the-classroom-never-taught-you-9798196300141","title":"Field Advantage: What The Classroom Never Taught You","description":"\u003cp\u003e • Author(s): Jeff Spatz\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Training\u003c\/p\u003e\u003cp\u003eAsk anyone in the commercial security and life safety industry how they got here, and they'll likely tell you it wasn't exactly the plan. But for those who thrive, this profession isn't just a job-it's a \u003cb\u003ediscipline\u003c\/b\u003e that rewards craft over personality. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eField Advantage\u003c\/i\u003e\u003c\/b\u003e, veteran sales leader Jeff Spatz delivers the definitive playbook for succeeding in the high-stakes world of commercial security. Built from twenty-five years of experience with industry giants like ADT, Tyco, and Johnson Controls, this isn't a repackaged consultant's methodology. It is a collection of lessons earned rep by rep, building by building.\u003cbr\u003e\u003cb\u003eStop being an \"Order Taker\" and start becoming a \"Advantage Rep.\"\u003c\/b\u003e\u003cbr\u003eWhether you are walking a warehouse, a hospital, or a bank, \u003ci\u003eField Advantage\u003c\/i\u003e gives you the tools to command the room and close the deal. You will learn how to: \u003cbr\u003e\u003cb\u003eMaster the \"Advantage\" Mindset: \u003c\/b\u003e Lead with insights that surface vulnerabilities your customers didn't even know they had.\u003cbr\u003e\u003cb\u003eLead with Outcomes, Not Menus: \u003c\/b\u003e Stop selling \"parts and pieces\" and start selling the relief of a protected business.\u003cbr\u003e\u003cb\u003eWeaponize Your Preparation: \u003c\/b\u003e Learn the \"Arrival Intelligence\" and \"Bag Check\" habits that signal professional authority before you say a single word.\u003cbr\u003e\u003cb\u003eNavigate Modern Tech: \u003c\/b\u003e Confidently sell the latest in AI-assisted video verification, cloud access control, and FirstNet connectivity.\u003cbr\u003e\u003cb\u003eBuild a Self-Sustaining Pipeline: \u003c\/b\u003e Turn techs, locksmiths, and property managers into a referral network that feeds your business while you sleep.\u003cbr\u003eThe security industry matters because the systems we sell protect people and the assets they've spent a lifetime building. \u003ci\u003eField Advantage\u003c\/i\u003e is your guide to serving those customers at the highest level-and winning more business because of it.\u003cbr\u003eIt's time to stop just showing up. It's time to own the field","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47892769341591,"sku":"9798196300141","price":1678.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798196300141.webp?v=1781188823","url":"https:\/\/atlanticbooks.com\/products\/field-advantage-what-the-classroom-never-taught-you-9798196300141","provider":"Atlantic Books","version":"1.0","type":"link"}