{"product_id":"financial-aspects-of-marketing-9780333637821","title":"Financial Aspects of Marketing","description":"\u003cp\u003e • Author(s): Ruth A. Schmidt\u003cbr\u003e • Publisher: Palgrave\u003cbr\u003e • Publisher Imprint: Palgrave\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: \u003cbr\u003e- Numerous exercises and examples\u003cbr\u003e- Learning objectives at the beginning of each chapter and summaries at the end\u003cbr\u003e- Case studies to pull together the areas so far covered \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe use of spreadsheets is integrated into the text.","brand":"Palgrave","offers":[{"title":"Paperback","offer_id":45083718811799,"sku":"9780333637821","price":5718.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780333637821.webp?v=1767636012","url":"https:\/\/atlanticbooks.com\/products\/financial-aspects-of-marketing-9780333637821","provider":"Atlantic Books","version":"1.0","type":"link"}