{"product_id":"financial-literacy-as-a-driver-of-household-investment-behaviour-9786209717277","title":"Financial Literacy as a Driver of Household Investment Behaviour","description":"\u003cp\u003e • Author(s): Ravindranath Chandapaka\u003cbr\u003e • Publisher: LAP Lambert Academic Publishing\u003cbr\u003e • Publisher Imprint: LAP Lambert Academic Publishing\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eThis book examines the level of financial literacy among households by comparing rural and urban populations in Mahabubnagar District of Telangana. It analyses financial literacy as a combination of financial knowledge, attitude, and behaviour, and studies how demographic factors such as gender, age, education, occupation, income, and place of residence influence these dimensions. Using primary survey data and statistical tools, the study evaluates households' awareness of financial concepts, their behaviour related to saving, spending, borrowing, and investing, and their knowledge of financial products such as banking services, government schemes, insurance, capital market instruments, and social security products. The book also explores the relationship between financial literacy levels and investment preferences, highlighting differences in risk perception and investment patterns between rural and urban households. Finally, it presents key findings, conclusions, and policy-oriented suggestions aimed at improving financial literacy, promoting informed financial decision-making, and strengthening financial inclusion for inclusive and sustainable economic development.\u003c\/p\u003e","brand":"LAP Lambert Academic Publishing","offers":[{"title":"Paperback","offer_id":47883853398167,"sku":"9786209717277","price":11166.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786209717277.webp?v=1781104496","url":"https:\/\/atlanticbooks.com\/products\/financial-literacy-as-a-driver-of-household-investment-behaviour-9786209717277","provider":"Atlantic Books","version":"1.0","type":"link"}