{"product_id":"finding-the-force-of-the-star-wars-franchise-fans-merchandise-and-critics-9780820463339","title":"Finding the Force of the Star Wars Franchise: Fans, Merchandise, and Critics","description":"\u003cp\u003e • Author(s): Toby Miller\u003cbr\u003e • Publisher: Peter Lang Inc., International Academic Publi\u003cbr\u003e • Publisher Imprint: Peter Lang Inc., International Academic Publi\u003cbr\u003e • BISAC: Film - Guides \u0026amp; Reviews\u003c\/p\u003e\u003cp\u003eIn 1977 a single film called \u003ci\u003eStar Wars\u003c\/i\u003e exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and \u003ci\u003eStar Wars\u003c\/i\u003e has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed \u003ci\u003eStar Wars\u003c\/i\u003e at the center of world popular culture.\u003cbr\u003e \u003ci\u003eFinding the Force of the Star Wars Franchise \u003c\/i\u003ebrings together contributors who critically analyze the \u003ci\u003eStar Wars\u003c\/i\u003e universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.\u003c\/p\u003e","brand":"Peter Lang Inc., International Academic Publi","offers":[{"title":"Paperback","offer_id":45409884536983,"sku":"9780820463339","price":2541.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780820463339.webp?v=1767312030","url":"https:\/\/atlanticbooks.com\/products\/finding-the-force-of-the-star-wars-franchise-fans-merchandise-and-critics-9780820463339","provider":"Atlantic Books","version":"1.0","type":"link"}