{"product_id":"fit-for-consumption-sociology-and-the-business-of-fitness-9780415421812","title":"Fit for Consumption: Sociology and the Business of Fitness","description":"\u003cp\u003e • Author(s): Jennifer Smith Maguire\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Cultural \u0026amp; Social Aspects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture.\u003c\/p\u003e\u003cp\u003eFitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. \u003cem\u003eFit for Consumption\u003c\/em\u003e conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. \u003c\/p\u003e\u003cp\u003eIntended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become 'fit for consumption.' \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46889124397207,"sku":"9780415421812","price":4502.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415421812.webp?v=1770263505","url":"https:\/\/atlanticbooks.com\/products\/fit-for-consumption-sociology-and-the-business-of-fitness-9780415421812","provider":"Atlantic Books","version":"1.0","type":"link"}