{"product_id":"flat-white-from-preference-to-noun-9798245311524","title":"Flat White: From Preference to Noun","description":"\u003cp\u003e • Author(s): Jansen Moffham\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Beverages - Coffee \u0026amp; Tea\u003c\/p\u003e\u003cp\u003eThe Drink That Conquered the World.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"The flat white is less a beverage than a negotiation.\"\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you've ever stood at a caf� counter wondering why your flat white looks like a small latte, a cappuccino that went to finishing school, or an espresso hiding under a duvet, you've encountered the central mystery of the modern coffee world. In \u003ci\u003eFlat White\u003c\/i\u003e, Jansen Moffham takes readers on a witty, deep-dive journey into the history, science, and cultural politics of the world's most elusive espresso drink.\u003c\/p\u003eFrom Local Preference to Global Phenomenon\u003cp\u003eMore than just a recipe, the flat white is a \"preference that got promoted to a noun.\" This book traces the drink's journey from the postwar milk bars of Australia and New Zealand to the \"Antipodean invasion\" of London's Soho, and finally to its role as a permanent, branded fixture on global menus.\u003c\/p\u003eWhat's Inside: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Origin Wars: \u003c\/b\u003e A referee's look at the heated debate between Sydney, Auckland, and Wellington. Explore the \"myth factory\" of coffee history and why both countries have a spirited claim to the title.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Craft of Microfoam: \u003c\/b\u003e Understand why texture is a \"hill worth dying on.\" Learn the technical artistry behind \"integrated silk\" and how microfoam became the great enabling technology that allowed the drink to travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Social Shorthand: \u003c\/b\u003e Discover how ordering a flat white became a global \u003ci\u003eshibboleth\u003c\/i\u003e-a signal of discernment, craft, and \"Antipodean cool.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Globalization of Taste: \u003c\/b\u003e Follow the flat white as it migrates from independent craft shops to mainstream giants, exploring how a local secret became a global icon.\u003c\/li\u003e\n\u003c\/ul\u003eA Story for Coffee Drinkers with Opinions\u003cp\u003eWhether you are a professional barista, a home brewer, or a casual drinker who just wants their milk to \"behave,\" \u003ci\u003eFlat White\u003c\/i\u003e offers a fascinating look at how a simple combination of milk and espresso became a global cultural icon. It's a story of migration, technology, and the world's least chill people: coffee drinkers with opinions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOrder your copy today and join the negotiation.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47594492821655,"sku":"9798245311524","price":900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798245311524.webp?v=1774986157","url":"https:\/\/atlanticbooks.com\/products\/flat-white-from-preference-to-noun-9798245311524","provider":"Atlantic Books","version":"1.0","type":"link"}