{"product_id":"flavours-of-origin-an-insight-on-purchase-of-gi-products-of-kerala-9798896735649","title":"Flavours of Origin: An Insight on Purchase of GI Products of Kerala","description":"\u003cp\u003e • Author(s): Dr Manoj M\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46383778758807,"sku":"9798896735649","price":1505.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798896735649.webp?v=1768780685","url":"https:\/\/atlanticbooks.com\/products\/flavours-of-origin-an-insight-on-purchase-of-gi-products-of-kerala-9798896735649","provider":"Atlantic Books","version":"1.0","type":"link"}